Sprachschule

A language school based in Berlin, Germany needed a cohesive and modern brand identity to stand out in a crowded market and appeal to young professionals and international students. I create a full brand identity and visual system, from logo to mockups ready for immediate use online and offline.

Role: Visual Designer.

Duration: 1 Week.

Tools: Figma.

Tasks: Research, Concept Development, Branding, Mockups.

Challenge and Objective

The school wants a consistent visual identity and wanted a strong, playful and professional identity to transmit trust and confidence to the user.

Brief

Establish credibility in a trust-based sector.
Focus on two audiences: young professionals and international students.
The branding has to be flexible for both print and digital use.

Outcome

Strong identity, using colors related to the city and adding playfulness with illustrations and visual elements.
Simple and professional look, using clear and understandable typography.
The logo and visual elements allow creating various types of infographics; making the creation of printable and digital elements for the brand possible.